The process of drawing customers to a business is becoming an even more challenging task with the increase of competitors in every field. You need the right marketing strategies to promote your brand in the marketplace
But, if you are a small business, you need to be very careful while making strategies so that you don’t end up burning a large hole in your pocket.
Thanks to the worldwide use of social media and digital marketing, promoting your business has become a little easier and more cost-effective over the years. To help you out here, we have shared some of inexpensive social media strategies perfect for small businesses with limited budgets.
Read along to get to know what these are.
Run online contest
Running a social media contest is one of the most cost-effective ways of generating leads and building brand awareness. While planning a contest, keep your target audience in mind. Also, the contest prize you are setting should be appealing enough to attract the target audience to hit the call to action and enter the contest.
You can also run contests for festivals like. And if you want to save money on the prize, you can set one of your products or services as the contest prize. For example, if you own a supermarket, you can give discounts on certain things or can gift a food grade container filled with goodies and chocolates to the winners.
Social media marketing
Money spent on social media advertising is much better than spent on newspaper ads and street banners. The reason behind that is you will hardly find anyone these days who is not connected to at least a single platform on social media. You don’t need experts to tell you that internet marketing has already overtook TV ads.
Again, it does not mean that you have to break your bank to pay for social media ads to go beyond your competitors. You can simply use a PPC (pay per click) budget to get the right marketing strategies on board.
SEO is another effective online marketing tool. Although it doesn’t require direct spend, your content should be good and engaging enough to appear on the first page of google search. Because the websites appearing beyond the first page hardly gain the attention of online users.
Give away freebies
Everyone loves a free gift no matter how big or small it is. It works in promoting a business as well. So distribute some freebies to your potential customers. These gifts could be small samples of your products or coupon with discounts on certain things or maybe even a free ebook. For example, if you are a stationery manufacturing company, you can give away some pens carrying the brand’s name and logo on it.
No matter how many latest marketing strategies we use, email marketing is still a lucrative and effective way of connecting to a lot of people at the same time. It not only drives traffic to your website but also helps you gain loyal customers.
Community events are good for advertising your business in your area. These events not only build brand awareness but also earn good brand reputation. To draw more customers, you can publish it in the local newspaper or street banners.
Since the event will be an important part of your business, make sure that all the important moments of the program are going to be captured and posted on the company’s social media account. Although organising local events is always cost-effective, make sure you are not spending a lot of money on it.
Sometimes, networking can help you get more customers in terms of referrals. But it shouldn’t mean that you trust your competitors. So always try to be in touch with successful business owners.
Now, when your peers are giving you references, they might expect the same in return. So, try to refer them customers for their business as well. After all, it takes two to tango. Also, try to nurture your relationship with your peers over time.
Just because marketing is an important and unavoidable part of any business, it doesn’t mean you spend more on it than what your budget permits. We hope these low-budget yet effective tips will help you grow your business as well as increase your overall marketing strategy.